Convenience store shoppers want lower prices, cleaner aisles, friendlier service, better-quality coffee and rewarding loyalty programs from the c-stores they frequent. CSNews' annual Realities of the Aisle Consumer Study highlights the consumers’ view of convenience stores. In short, consumers say they would visit a convenience store more often if the shopping experience was better.
Conducted in conjunction with Stagnito Business Information's Carbonview Research, our exclusive consumer study reveals who's shopping c-stores, what they are buying, when and why. Sprinkled with verbatim comments from respondents, this year’s study provides a wealth of information and insights on the types of products consumers buy and what influences their purchasing decisions. CSNews conducted this exclusive research in January 2016 to explore the preferences and habits of c-store shoppers throughout the U.S. The sample used was nationally representative based on gender, age, region, income and presence of children in household. Results include responses from 1,501 adults (18 years of age and older) who shopped at a c-store within the past 30 days.
This 106-page report includes in-depth category breakouts on foodservice, tobacco, packaged beverages, malt beverages, candy and snacks. These breakouts examine how demographic differences like age or gender affect frequency of c-store shopping, amount, spent, daypart purchasing and much more.